About Us

Soulblu is an Australian owned and operated company established in Australian and New Zealand markets since 2012. Being the first Shop Front in Melbourne, has given us wide experience to understand our customers more, so we can be confident to offer the most trendy, safer and affordable e-cigarette brands.


We only supply Australian made eliquids, manufactured by Eliquids Australia P/L, which is an Australian company certified with ISO 9001:2015 Quality Management System!

From thousand e-cigarettes brand in the market, we take the time to learn, use and analyze individual products and finally have it tested by our electronic Engineer.


For your peace of mind, all Soulblu electronics have a C-Tick which indicates compliance with the EMC regulatory arrangements and Australian Electrical Safety Standards. The C-Tick label consists of the C-Tick compliance mark and the Supplier Code Number (SCN) as issued by the ACMA (Australian Communications and Media Authority). The SCN establishes a traceable link between a device and the supplier responsible for placing it on the Australian market.

All eliquids are made in Australia in a proper laboratory using pharmaceutical PG, VG grade and Food grade flavor.

Our Experiences

Like you, we had many experiences with different types of products (nicotine patches, nicotine lozenges, hypnotherapy, cold turkey and pills) to give up the habit of smoking tobacco cigarettes.

Our Philosophy: to help smokers to improve their lifestyle!


The Soulblu AU Team